Ready to share your customer successes and grow your business?
It’s time to put your “job well done” to work for you!
You’ve done the work and gotten incredible results for your clients. Time to move on to the next project, right?
Hold your horses there, my friend! Let’s take a moment to recognize what you accomplished — and make the most of it. See, the results you get for your clients — the expectations you’ve exceeded and the transformations you’ve catalyzed — are powerful marketing magic for your business.
So how exactly can you share client results in a way that’s meaningful and persuasive?
Enter case studies, also known as customer success stories, also known as your #1 most valuable marketing asset.
Here’s why case studies are so potent:
Case studies are the ultimate in social proof.
Testimonials are great and all…but case studies show the full transformation, from start to finish, delivering a high-impact WOW factor (I mean, who doesn’t love a good before and after story?).
Case studies paint a compelling picture of what it’s like to work with you.
A well-written case study makes it easy for potential customers to see exactly what it’s like to work with you — not just what you say it’s like, but what a real life human customer says!
Case studies can be used over and over again in multiple ways to market your business.
Send case studies to prospective clients, highlight them in your email newsletter, share them on social media, repurpose them into blog posts — the possibilities are endless.
So...what is a case study?
A case study is a strategic narrative of the transformation a client experiences when they work with you or use your product. It’s not just a “problem-solution” sheet or a list of results and metrics (although those data points help us tell the story of your customer’s success!)
Instead, I write case studies that pull your prospective clients along through the transformation story, from start to finish:
What your client was struggling with before they met you
This helps make the story very real and relatable for prospective clients — there’s a good chance they are feeling the pain of the same exact problems right now!
Exactly what you did to solve the problem
This helps potential clients understand what it is you do, exactly, from the customer’s perspective.
The transformation
Think of this as the “so what” – connecting the dots very clearly so potential customers see the the highest value of what you do. Think: “Mary’s website redesign not only increased average session lengths for our site, it led more conversions and our highest monthly sales yet!”
Here's an example!
Even if you don't have concrete numbers or data, a case study can show intangible transformation & results too.
For example: “After this coaching program with Anna, I’m more confident and secure in my self-worth.”
Or: “After Julia’s Notion VIP day, I feel so much more in control of my day-to-day tasks and long-term projects. It’s like I can finally breathe again!”)
Time to Show Your Work!
Once you’ve captured your customer’s success story in writing, you can use it for all kinds of things:
- Hire a graphic designer to turn it into a pretty one-sheeter that you include in your project proposals
- Create a Success Stories page on your website
- Share it with your email list
- Link to it from your social media bio
Because case studies are truly an evergreen marketing material that you can share and repurpose over and over again, they’re also a smart investment for your business.
The Details
Writing your own case studies is hard. So why not get it done for you?
Here’s how it works.
1
Fill out the short & sweet form below. Within 2 business days, you’ll have a contract to sign, invoice to pay, and a link to book your case study delivery date.
2
Complete the prework and send me your written or video testimonials/client interviews.
3
On your scheduled delivery date, you’ll receive your written case study, ready for you to put on your website, blast to your email list, turn into a one-sheeter, or share on social media.
What's Included
- A written case study showcasing the before-and-after transformation of one of your clients
- One round of revisions to polish it up
- A client interview - perfect for you if you don't have an existing client interview or you want to get the juicy details from your client's perspective!
Price starting at $500
FAQs
The short answer: not yet. For a great case study, you’ll need a real-life story of success that you helped created for one of your clients. In the meantime, check out one of my other services to help you market your business.
Does the work you do create positive results for your customers? Then, absolutely yes, you can use case studies to market your business.
Sure can! I’ll book a time with your client or customer to get the details from them in my tried and true interview process — hands down the best way to get amazing insight from your clients that we’ll turn into success story gold!
Drop me a line at laura@lauralopez.co and I’ll be happy to answer any other questions you might have!
Ready to get your case study started?
Fill out the form below to get the ball rolling!
I’ll be in touch within two business days with next steps.
